I was just thinking about how some sports teams have the same sponsors for what feels like decades. It's pretty cool to see that kind of loyalty in the modern business world, where everything seems to change so quickly. I mean, you see a specific team and you automatically associate them with a certain brand that's been on their jersey forever. I'm curious, are there any particularly long-standing sports club partnerships that stand out to you all? It really makes me wonder what the secret is to such enduring arrangements.


