Using collected data for competitive analysis

Recently, we tried to understand how our competitors structure their offers in different cities, and I ran into a problem: we had too little data to make a real comparison. Before, I would just visit competitors' websites, take notes, and build some tables manually, but it took days. Now I'm thinking about collecting more information systematically, especially about local businesses and customer contacts. Has anyone already tried using similar methods for competitive analysis and can share their experience on how to process such information correctly without wasting time and nerves?

I encountered your problem a few months ago when I needed to evaluate the services offered by competitors in different areas. The most difficult part is collecting up-to-date data without constantly searching manually. I tried several tools and ended up using the Outscraper Google Maps tool. It really helps to quickly extract addresses, contacts, and business categories, and then you can analyze who offers what, what prices and reviews they have. Personally, I made small reports on 50–100 competitors in one day, which used to take several weeks. The main thing is to structure the data correctly and understand which metrics are important to you.

I think discussing competitive analysis is always useful, even if it's just to observe the experiences of others. Personally, I rarely do in-depth analysis, but sometimes it's interesting to just see how different companies approach their products and services, especially in small towns. Sometimes you can pick up some simple ideas for yourself, even if you don't collect huge amounts of data. Such discussions help broaden your view of the market and understand general trends without delving into the details.